Socotra Halal Market

Managed a high-performing Facebook Ads campaign for Socotra Halal Market in Vancouver, Canada, promoting premium halal meat, chicken, and grocery products. Within 30 days, the campaign delivered 400% growth in views, 12× engagement increase, and a 4× return on ad spend (ROAS), generating 1,200+ new customers through targeted community-focused marketing and optimized ad creatives.

Get Free Consultation
Campaign Preview
f
Campaign Dashboard
Campaign Dashboard Socotra Halal Market Vancouver, Canada
400%
Views Growth
12x
Interactions
4x
ROAS
1,200+
New Customers
Project Overview

Campaign at a Glance

🏥
Client
Socotra Halal Market
📍
Location
Vancouver, British Columbia, Canada
🗓️
Duration
1 Month (30 Days)
📱
Platform
Facebook (Meta Ads)
Industry
Halal Meat, Chicken & Grocery Retail
Ad Format
Video Ads, Static Image, Story Ads, Boosted Posts
Campaign Goals

Campaign Objectives

01
Grow Views
Dramatically boost post and video views to showcase Socotra's halal products and in-store experience to Vancouver's Muslim community.
02
Drive Engagement
Build a loyal, engaged community around the brand — growing likes, comments and shares to 12× baseline through culturally resonant content.
03
Attract Customers
Convert engaged Facebook audiences into in-store visits and orders from the local halal-seeking community across Greater Vancouver.
04
Maximise ROAS
Achieve a 4× return on ad spend by targeting high-intent local Muslim households and halal-conscious shoppers in the Vancouver area.
Achieved Results

Numbers That Speak

400%
Views Growth
Post & video views in 30 days
12x
Engagement Growth
Likes, comments, shares & saves
4x
Return on Ad Spend
Every $1 invested returned $4
Metric Before Campaign After Campaign Growth
Video Views 6,800 34,000 +400%
Post Reach 4,200 22,260 +430%
Total Interactions 520 6,240 +12x
Page Likes 310 1,240 +300%
Comments 48 720 +1,400%
Shares 32 580 +1,713%
Link Clicks 280 2,100 +650%
New Customer Walk-ins — 1,200+ New
Online / Phone Orders — 480+ New
ROAS — 4x Revenue ROAS 4x
Execution

Strategy & Execution

🎬
Video Reels
Fresh product showcases, halal slaughter process transparency videos, and in-store tours building trust with quality conscious shoppers in Vancouver.
55% of budget
📸
Static Image Ads
Weekly specials, product highlight creatives and Eid/Ramadan seasonal offers driving direct store visits and orders with clear CTAs.
📖
Story Ads
Daily fresh arrivals, flash deals and behind-the-counter moments delivered through Facebook Stories for consistent local brand recall.
🎯
Boosted Posts
Amplifying organic top-performing posts to lookalike Muslim community audiences and halal-conscious household segments in Greater Vancouver.
Targeting & Funnel

Audience & Conversion

Audience Segments

55%
Muslim Community

Muslim households in Vancouver actively seeking certified halal meat and groceries

30%
Health-Conscious

Shoppers Non-Muslim consumers choosing halal for its ethical sourcing, quality and freshness standards

15%
Retargeting Pool

Retargeting Pool Page visitors, video viewers (50%+ watched) and past engagers re-targeted with offers

30-Day Timeline

Days 1 – 7
Setup & Launch

Audience research, creative production, initial campaign testing

Days 8 – 14
Optimisation

A/B testing creatives, bid strategy refinement, budget allocation

Days 15 – 21
Scale Winners

Increase budget on top performers, expand lookalike audiences

Days 22 – 30
Retarget & Convert

Warm audience retargeting, lead nurturing, ROAS push to 5×

Conversion Funnel

AWARENESS
34,000 Reached
INTEREST
10,200 Engaged
CONSIDERATION
4,080 Clicked
INTENT
2,100 Page Visits
CONVERSION
1,200+ In-Store & Online

Key Insights

→

Halal meat showcase videos drove 80% of total reach — the undisputed top format
→

Peak engagement on Friday & Sunday mornings (9–11 AM) aligning with weekly shopping habits
→

Ramadan & Eid offer creatives achieved 4.5× higher engagement rate vs standard product ads
→

Community-targeted retargeting delivered 3.4× lower cost-per-customer vs cold audience ads

READY TO GROW YOUR BUSINESS?

Let's Build Your Success Story

Get a free Facebook marketing consultation for your halal business in Vancouver & beyond.

Get Free Consultation
image
image
image
image
image
image
image
image
image
image
image
image
image