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Digital Marketing Campaign for E-commerce Growth

Achieved a remarkable 240% revenue increase within just 6 months through data-driven strategies and optimized campaigns.

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Campaign Dashboard

Multi-Speciality Dental Clinic · Medinipur

400%

Views Growth

200%

Interactions

5×

ROAS

420+

Appointments

Project Overview

Campaign at a Glance

🏥

Client

Multi-Speciality Dental Clinic

📍

Location

Medinipur, West Bengal

🗓️

Duration

1 Month (30 Days)

📱

Platform

Facebook (Meta Ads)

🎯

Services

Video Ads, Static Image, Story Ads, Boosted Posts

💰

Ad Spend

₹12,000 → ₹60,000+ Revenue

Campaign Goals

Campaign Objectives

Grow Views

Dramatically boost post & video views through local Facebook reach campaigns targeting Medinipur & nearby areas.

Drive Interactions

Increase meaningful engagement — likes, comments, shares and saves — to build community trust around the clinic.

Generate Leads

Convert interested viewers into qualified appointment bookings through Facebook lead generation campaigns.

Maximise ROAS

Achieve a profitable 5× return on ad spend by targeting high-intent local audiences with optimised ad creatives.

Achieved Results

Numbers That Speak

400%

Views Growth

12,400 → 62,000 views

200%

Interaction Growth

1,850 → 5,550 interactions

5×

Return on Ad Spend

₹12,000 → ₹60,000+ revenue

Metric	Before Campaign	After Campaign	Growth
Video Views	12,400	62,000	+400%
Post Reach	8,200	38,500	+370%
Total Interactions	1,850	5,550	+200%
Page Likes	320	820	+156%
Comments	95	410	+332%
Shares	42	195	+364%
Link Clicks	560	2,340	+318%
Appointment Bookings	—	420+	New
Revenue Generated	—	₹60,000+	ROAS 5×

Execution

Strategy & Execution

🎬

Video Reels

15–30 second treatment showcase videos highlighting dental procedures, patient stories, and clinic facilities. Video-first format to maximise reach and views.

60% of budget

📸

Static Image Ads

Compelling offer creatives and appointment reminder visuals. Designed to drive direct action with clear CTAs — especially for free consultation offers.

25% of budget

📖

Story Ads

Flash offers, daily oral health tips, and behind-the-scenes clinic glimpses served through Facebook Stories for high-frequency local brand awareness.

10% of budget

🎯

Boosted Posts

Top-performing organic posts amplified with paid boost for wider local reach. Retargeting warm audiences and lookalike segments to maximise ROAS.

5% of budget

Targeting & Funnel

Audience & Conversion

Audience Segments

55%

Primary Audience

Age 25–45, Medinipur locals, dental concern interest

30%

Secondary Audience

Age 18–24 & 45–60, health-conscious users

15%

Retargeting Pool

Video viewers (75%+ watched) & page visitors

30-Day Timeline

Days 1 – 7

Setup & Launch

Audience research, creative production, initial campaign testing

Days 8 – 14

Optimisation

A/B testing creatives, bid strategy refinement, budget allocation

Days 15 – 21

Scale Winners

Increase budget on top performers, expand lookalike audiences

Days 22 – 30

Retarget & Convert

Warm audience retargeting, lead nurturing, ROAS push to 5×

Conversion Funnel

AWARENESS

62,000 Reached

INTEREST

18,600 Engaged

CONSIDERATION

5,580 Clicked

INTENT

2,340 Link Clicks

CONVERSION

420 Booked Appointments

Key Insights

→

Video content drove 72% of total reach and was the top performing format

→

Peak engagement on Tuesday & Friday evenings (7–9 PM local time)

→

Retargeting warm audiences achieved 3.2× lower cost-per-lead vs cold audiences

→

Free Consultation offer creatives had 2.8× higher CTR vs standard ads