Facebook Ads

Kawawa Motors

Executed a high-impact Facebook Ads campaign for Kawawa Motors, Malawi’s leading automotive buy, sell, and service platform. In just 30 days, the campaign achieved 600% growth in views, 400% increase in interactions, generated 850+ qualified leads, and delivered a 3× return on ad spend (ROAS). The strategy focused on video-first creatives, targeted audience segmentation, and continuous campaign optimization to drive platform visibility, engagement, and lead generation.

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Campaign Preview
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Campaign Dashboard
Kawawa Motors - Malawi
600%
Views Growth
400%
Interactions
3x
ROAS
850+
Leads
Project Overview

Campaign at a Glance

🏥
Client
Kawawa Motors
📍
Location
Malawi, Africa
🗓️
Duration
1 Month (30 Days)
📱
Platform
Facebook (Meta Ads)
🏭
Industry
Automotive Digital Marketplace — Buy, Sell & Service
📢
Ad Formats
Video Ads, Static Image, Story Ads, Boosted Posts
Campaign Goals

Campaign Objectives

01
Grow Views
Dramatically boost post & video views through local Facebook reach campaigns targeting Medinipur & nearby areas.
02
Drive Interactions
Increase meaningful engagement — likes, comments, shares and saves — to build community trust around the clinic.
03
Generate Leads
Convert interested viewers into qualified appointment bookings through Facebook lead generation campaigns.
04
Maximise ROAS
Achieve a profitable 5× return on ad spend by targeting high-intent local audiences with optimised ad creatives.
Achieved Results

Numbers That Speak

600%
Views Growth
Post & video views in 30 days
400%
Interaction Growth
Likes, comments, shares & saves
3x
Return on Ad Spend
Every $1 invested returned $3
Metric Before Campaign After Campaign Growth
Video Views 8,500 59,500 +600%
Post Reach 5,200 34,320 +560%
Total Interactions 1,100 5,500 +400%
Page Likes 480 1,350 +181%
Comments 75 390 +420%
Shares 38 228 +500%
Link Clicks (Listings) 320 2,240 +600%
Buyer / Seller Leads — 850+ New
Service Bookings — 310+ New
ROAS — 3x Revenue ROAS 3x
Execution

Strategy & Execution

🎬
Video Reels
Dynamic vehicle showcase reels, walk-around tours, and service provider spotlights. Video-first format to maximise reach and drive platform visits.
55% of budget
📸
Static Image Ads
High-impact listing ads featuring top vehicles for sale, trusted service providers, and platform offer creatives driving direct sign-ups and leads.
25% of budget
📖
Story Ads
Flash deals, new vehicle arrivals, and service provider features delivered through Facebook Stories for daily brand recall in Malawi.
12% of budget
🎯
Boosted Posts
Top-performing organic posts amplified to lookalike and retargeted audiences — car enthusiasts, buyers and sellers across Malawi.
8% of budget
Targeting & Funnel

Audience & Conversion

Audience Segments

50%
Car Sellers

Vehicle owners looking to list and sell through the Kawawa Motors platform

30%
Car Owners

Existing car owners seeking trusted local service providers and maintenance across Malawi

20%
Car Buyers

Active buyers searching for quality vehicles on the Kawawa Motors marketplace

30-Day Timeline

Days 1 – 7
Setup & Launch

Audience research, creative production, initial campaign testing

Days 8 – 14
Optimisation

A/B testing creatives, bid strategy refinement, budget allocation

Days 15 – 21
Scale Winners

Increase budget on top performers, expand lookalike audiences

Days 22 – 30
Retarget & Convert

Warm audience retargeting, lead nurturing, ROAS push to 5×

Conversion Funnel

AWARENESS
59,500 Reached
INTEREST
17,850 Engaged
CONSIDERATION
5,950 Clicked
INTENT
2,240 Listing Views
CONVERSION
850+ Leads Generated

Key Insights

→

Vehicle showcase videos drove 78% of total reach — highest performing format
→

Peak engagement on Wednesday & Saturday afternoons (2–5 PM local time)
→

Retargeting warm audiences achieved 2.8× lower cost-per-lead vs cold audiences
→

Service provider ads had 3.1× higher engagement rate vs standard vehicle listing ads

READY TO GROW YOUR PLATFORM?

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Get a free Facebook marketing consultation for your automotive business in Malawi & beyond.

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